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Your website is one of the most important aspects of your business and therefore it must be easy to find. So when people are searching for things you can offer, you need to make sure they can find your site.
Search engine optimisation (SEO) is essential if your website is to achieve a consistently high ranking in search engine listings and give your business the edge over your competitors.
Another benefit of being high search engine rankings is credibility. Always being at the top of the listings means that visitors will come to regard you as a leader and authority within your industry.